Whether you are creating a television commercial, a marketing video, or a news segment, everyone knows how important the audio of every production video is.

Of course, a lot of people invest a good amount of their resources and money for high-quality camera equipment and software. However, a rookie mistake made by those who have just begun their career or hobby in the video production industry, is that they do not place the importance of high-quality audio on par with high-quality-video. With that, what happens is that while the video production is visually appealing and pleasing, the audio gets left behind.

However, if you have been in the industry for quite a while or at least have been immersed in it to know the basics, you would know that the audio quality must be given the same importance as the video quality. This goes for all types of video production, whatever the purpose is. It is because the two significant elements of a video are the picture, which is the visuals, and sound, which is the audio.

In fact, some video entrepreneurs might even say that audio has higher importance than the video. If you have come across a video that has some flaws in terms of the visuals (pixelated, grainy, out-of-focus), it can be still considered a success if the audio is clear, is at the right volume, and is free of distractions. This can still be a video that is considered to get positive results from its viewers.

This article will help you, both rookie and seasoned video entrepreneurs, to enhance your audio for your videos. However, before going to that. Let us get deeper into knowing why good audio is an important aspect of every video production.

Why Is Good Audio Important?

Adds Character To The Video

Essential Tips for Recording Good Audio
Think of a scene in a film or movie that really moved you. A scene that either broke your heart, made you realize something, or just simply gave you chills that you will never forget. What were the sounds that you heard from that scene? How did the sounds, may it be the voice or the background music, move you and lead you to how you felt about that scene?

Now, imagine that same scene but without the sounds. Do you think that you will be able to get the exact feeling without the audio? Most probably not.

Good audio is important for video production especially in productions that aim to elicit a certain emotion or feel from the viewers. With good audio intact, it can tell the viewers a lot about the character and setting.

The Main Medium For Communication

Good audio also plays a big role in being able to deliver a message. Sound is a medium for communication.

Imagine watching the news but reading the headlines only. That is why there are radio channels, podcasts, and news channels so that we can hear about the news without making an effort to read every word. Doing so allows us to go on with our daily tasks while being able to listen and stay up-to-date with the news.

That is why a driver’s best friend on trips is music and the radio! With those being said, good audio is necessary to convey an accurate message to the listeners. Without good audio, misinformation can happen, and we all know the trouble that can happen with having the wrong or incomplete information.

Hearing Is Believing

Hearing Is Believing
Have you ever heard the saying, “Hearing is believing?” This phrase reminds us, especially those in the film or broadcast industry that the sound is actually the element that convinces the mind that it is wherever the sound is taking them.

Tips For Recording A Good Audio

Now that we have established the importance of having a good audio, let us proceed with helping you record and enhance a good audio.

Use A High-Quality Microphone

Even with the innovation and developments made in the audio recording aspect of the latest cameras, nothing beats the quality of audio recorded with a high-quality microphone. When recording, make sure to use an external microphone depending on the kind of video you are doing.

For example, if you are making a broadcast video, using a lavalier or a lapel would be the most appropriate piece of equipment to use. However, when shooting scenes with a lot of people having lines, a condenser or boom microphone is the most ideal.

Use A Studio Monitor

It’s important that someone will use a studio monitor to monitor the audio being recorded so that it can check the quality of the audio in real-time. This will not only ensure that the audio is of high quality but this will save you a lot of time as well.

Remove Ambient Noise

While recording, make sure that unnecessary noise will not be included in the recording. Therefore, turn off all the fans, air-conditioning, and other devices that will possibly add noise to your recording.

With this being said, it is important that you consider investing in a portable sound booth where it is easy to move the booth to a place conducive for recording.

Allot Time In Learning An Audio-Editing Software

Allot Time In Learning An Audio-Editing Software
Choose an audio-editing software and devote time to learning it. The first thing you need to learn is how to clean audio, adjust volumes, then gradually learn how to add effects. The first thing that you need to find in a high-quality video is the clarity of it. Thus, make sure to have a clear and clean audio in your video productions.

Good Diction For The Speaker

While the microphone definitely does most of the work when it comes to making the voice audible, as the speaker in the video, they must make sure that their voice is clear and that each world is properly enunciated. Before recording, the speaker must practice whatever they are going to say.
Good Diction For The Speaker

Those are our five essential tips for recording good audio! Now that you know them, what’s the next step? First, you need to make sure that you have the necessary equipment. If you do not have them yet, worry not about finding them or spending a load of money for it.

Here at Enhanced View Services Inc., we sell preowned and new broadcast video equipment, and that includes tools used for audio recording. We have been in the business for over 20 years. With us, you never have to worry about the quality of the preowned gear and equipment that we carry on our site.

Hurry and navigate over our “Shop” page to check out great deals. At the same time, we have a dozen articles written to aid you in creating that perfect video which you can check out. Give us a call at 305-971-2916 or fill out our website form for more information. Let’s get recording!